Illustrative example

Written enquiry-path audit

Example format for a local service business. This is not a client case study and does not claim measured results.

Business type Local property service

Delivery Written within 48 hours

Focus CTA, form, and trust path

Three practical findings

Fix the first decision before adding more marketing.

The main contact route treats landlords, tenants, valuation requests, and maintenance questions as one audience.

Test three visible choices above the form: valuation or management, viewing or rental question, and existing tenancy issue.

A generic submit button does not tell a visitor when or how the business will respond.

Add a short promise beside the CTA: the team will review the enquiry and reply by email or phone within one working day.

Reviews and service-area proof help the visitor decide, but they are easy to miss before the contact step.

Place one short review, the service area, and a direct response-time note beside the primary enquiry CTA.

What the paid audit includes

3 findings Prioritised by likely enquiry impact.

Suggested copy CTA and form wording for the first test.

Next step What to change first and what to measure.

Written audit

The £95 audit covers three practical fixes and is credited toward setup within 14 days.